The Secret Is Out! Secret Fresh Inaugural exhibit

The Secret Is Out!  Secret Fresh Gallery Inaugural exhibit

Opening on Feb. 26, 2011, Saturday, 6PM

Exhibit Dates : Feb. 26 – March 21, 2011

Participating artists : Alien, Bjorn Calleja, Christian Tamondong, Dexter  Fernandez, Egg Fiasco, Epjey Pacheco, Exld, JP Cuison, Nemo Aguila, Reg Yuson, Romeo Lee, Tripp 63, Whoop, Allan Balisi, Cos Zicarelli, Dave Locke, Dina Gadia, Ernest Concepcion, Ferdz Valencia, Gail Vicente, Jigger Cruz, Marie Jeona, Marija Vicente, Paulo Vinluan, Pow Martinez, Robert Langenegger, Tatong Torres, Tin Garcia, Vic Balanon

Plus : same day launch of Christian Tamondong’s Paley Pils toy and limited edition print

And custom Paley Pils by Bjorn Calleja, Boy Agimat, Dina Gadia, MM Yu, Mariano Ching, Romeo Lee, Wesley Valenzuela

 

Secret Fresh, the store, was started by collectible toy enthusiast Big Boy Cheng four years ago.  It was on a nondescript street in QC, in a modest white cube that provided ample space to display a burgeoning collection of toys from Kidrobot which his store prides itself in being the sole franchisee here in the Philippines.  It may be an esoteric hobby like art collecting but it has steadily developed its own niche audience.

It was also four years ago when Secret Fresh, then Fresh Manila, collaborated with renown artist Louie Cordero for producing Nardong Tae, the first ever Pinoy toy collectible that was based on Cordero’s comix detailing the adventures of his tragi-comic scatological action hero.

Street artists had also started to hang-out at the store and made its façade their evolving canvas without running the risk of being caught by the city’s vandal police.  This steady group, tagged as Movement 69,  eventually became Fresh Manila’s unofficial posse.

These cross-overs and collaborations had certainly widened an interest for all things art, be it a toy designed by a name artist or the wall graffiti by stealth artists who chose to hide behind a moniker.

Toy collecting seem to came in hand in hand with the development and mainstreaming of the street art scene as toys that rotate within Secret Fresh white shelves are designed and developed by mainly street artists, a handful are in the comics, illustration and animation field.  These fields are unquestioningly blurring the boundaries between what is strictly commercial, low brow and high fine art, as increasingly our built environment become awashed with media and all types of posts that further induce consumption of such images, more than the products they proffer for.  This is but the nature of urban living and which artists respond to whether by the gnarly markings on abandoned construction sites or mastering urban architecture by way of skateboarding or adapting to a system that will empower them instead of being subsumed by this consumption by creating for their own market or audience, or their own subculture.

Publications such as Juxtapox and Giant Robot opened the wider public to these subcultures and eventually influenced the aesthetics of our times.

Responding to this phenomenon, Secret Fresh, which just recently moved to  the new art and lifestyle hub Ronac Art Center,  will be opening its second floor to a gallery showcasing the works from a broad range of emerging and established artists, who have continually dealt with the urban experience and/or aesthetic leanings that reflect and correspond to such an aspect of contemporary art, a reality that need not be ignored but instead welcomed for an increasingly dynamic art scene in the Philippines.

The inaugural show which will open on February 26 Saturday at 6pm will feature the works of : Alien, Bjorn Calleja, Christian Tamondong, Dexter  Fernandez, Egg Fiasco, Epjey Pacheco, Exld, JP Cuison, Nemo Aguila, Reg Yuson, Romeo Lee, Tripp 63, Whoop, Allan Balisi, Cos Zicarelli, Dina Gadia, Ernest Concepcion, Ferdz Valencia, Gail Vicente, Jigger Cruz, Marie Jeona, Marija Vicente, Pauolo Vinluan, Pow Martinez, Robert Langenegger, Tatong Torres, Tin Garcia and Vic Balanon.

This will be accompanied by a launch of Christian Tamondong’s Paley Pils toy and limited edition print. Custom Paley Pils by Bjorn Calleja, Boy Agimat, Dina Gadia, MM Yu, Mariano Ching, Romeo Lee, and Wesley Valenzuela will also be on exhibit.

There will also be live performances by Sleepyheads, Romeo Lee and The Brown Briefs and Tether.

Secret Fresh inaugural exhibit will be on view until March 21, 2011.

Secret Fresh is at Ronac Art Center, Ortigas Avenue, Greenhills, San Juan, MM or contact Secret Fresh at (632) 5709815 local 7. Email freshmanila@gmail.com

Secret Fresh is open from Mondays to Saturdays from 2 to 10PM and Sundays from 1 to 6PM.

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